In 1979 POLAR filed its first patent for wireless heart rate measurement and in 1982, launched the first ever wire-free wearable heart rate monitor, changing the way athletes trained forever. Now, over 30 years after that first moment of inspiration, POLAR provides the most comprehensive product range in the industry. From basic models that help motivate and inform beginners and regular exercisers, to providing complete training systems for world champions across numerous disciplines. www.polar.com
Newton Running, based in Boulder, CO, is a leading manufacturer and marketer of performance running shoes for runners of all types, from first-time runners to seasoned marathoners. Newton Running’s patented Action/Reaction™ Technology provides dynamic full foot cushioning and lightweight cushioning. Newton Running shoes are available at hundreds of specialty retailers across the country and around the world and at www.newtonrunning.com.
Beddit creates ambient technology to solve sleep. Sleep is the bedrock of life. We all sleep, every day. If we don’t sleep well, many aspects of our life are impacted. At Beddit, we focus on sleep because when sleep is solved, everything gets better.
Without anything to wear, think about, or remember every night, the Beddit 3 Sleep Tracker accurately measures sleep, heart rate, breathing, snoring, and the environment. www.beddit.com
Founded in 1993 in Northern California, FINIS was founded by John Mix and Olympic Gold Medal Swimmer Pablo Morales. Understanding that improving one’s technique is the secret to swimming faster and enjoying the sport more, the duo went on to introduce truly innovative tools to the swimming community. Many of these products are currently used by US and international Olympic teams, elite Triathletes, and fitness swimmers worldwide. www.finisinc.com
XTERRA Wetsuits strives to make your swim faster and more comfortable, and to offer you the highest performing triathlon wetsuit at the best value. We’ve been doing this all over the world since 2001. XTERRA Wetsuits was born in San Diego – the birthplace of triathlon. As a global leader in triathlon wetsuits, XTERRA Wetsuits provides speed, comfort, durability and buoyancy for dedicated triathletes. www.xterrawetsuits.com